Personal Brand

Personal Brand

It is no longer good enough to be one face in the crowd
You need something distinctive to shout out really loud
In these modern days where qualifications proliferate
Extra impetus is needed to give your CV more weight

It is also true that individuality is the cult of the day
‘Look who I am’ is the message to convey
So our unique selling points we have to grandstand
And this can be achieved with a personal brand

The use of social media helps in self-promotion
Face Book and Twitter set the wheels in motion
This takes some time and can be quite a slog
Or you can gather a following with a topical blog

Some find that YouTube can spark lots of interest
It’s visual cameos often seem to work best
But branding is not only about loud media hype
It is more than just creating a new stereotype

Your personal brand should convey to all others
That you are different from many competitive runners
In the race for that treasured new job or profession
Claim that those talents they seek are in your possession

When there are so many fish swarming the sea
From that pool of bidders why should they pick me?
The answer would seem is to make them aware
Of the power of your brand when they start to compare

And so whatever in life is your earnest endeavour
Success in employment, marriage, or whatsoever
My advice would be to polish your brand
Thus being ready for whatever life might demand

This worldly advice is not meant to seem selfish
To ‘big you up” or half-truths to embellish
But rather to encourage your own self-belief
In your personal brand which will ensure you succeed

You may have observed that the brands we all love
Have not been handed down to us from someone above
They took years to build up to a good reputation
So it’s bound to take time to gain acclamation

Ken Fisher

Turkey Without Legs [2017]

Turkey Without Legs [2017]

Here’s a thing you did not know
And I assure you that it’s so
Legless turkey is being served
A phenomenon I have observed

As you see from this tasty plate
Who needs legs you might debate?
When stuffing’s there and so’s the meat
With sprouts and roasties, quite complete

It’s just that somehow one does wonder
Has the chef just made a blunder
Or have those legs now gone astray?
Their absence may cause some dismay

However, I really have to claim
Legless turkey tastes the same
And with the trimmings on display
Such a meal will make your day

One final thought about this dish
As we munch together I would wish
Despite not being the real McCoy
This legless bird might still bring joy

Ken Fisher

Ts & Cs Apply

Ts & Cs Apply
[Terms and Conditions]

Just sign here please, Sir/Madam
And in no time at all it will happen
You get possession of these shiny goods
Or a sumptuous hamper of tasty foods

With modern methods of instant payment
The banks acting as our willing agent
We meet our contractual obligations
Paying up without hesitation

But in the realm of rapid settlement
There may be issues to our detriment
We’ve overlooked while doing the deal
Which in the end prove not ideal

Whenever we wish to place an order
From household goods to bricks and mortar
We cannot avoid the obligations
Of which these terms are its foundation

Unfair terms may be hidden in small print
The seller giving not a hint
Thus you, the public overlook
And thereby you misunderstood

It may be false to claim it was deception
Perhaps just a different perception
But sometimes the unwitting consumer
Is at variance with the retailer

So the message for us all who would contract
To avoid the need that we redact
To satisfy our doubts or suspicions
Before you sign check Terms and Conditions

So in future don’t be swept away
By the greatest offer of that day
Ts & Cs could surely change your mind
So read them well before you sign!

Ken Fisher

Hospitality

Hospitality

As we enter the season of advent, with its feverish activity
We hear distant echoes of Bethlehem, home to the nativity
And we compare our modern world of sumptuous hospitality
With the those far off rustic scenes of poverty and frugality

Hospitality given to strangers is a revered ancient tradition
To those who travel, driven on by a  determined mission
Pilgrims, intent on arrival at some holy shrine, their ambition
Travel weary refugees, claiming sanctuary is their petition

Hospitality today has moved far from simply the provision of a home
For Holy Family, shepherds and wise men beneath the celestial dome
In the dazzle of Christmas celebrations light is no longer monochrome
And to join in the fiesta no obligation on us to roam

Hospitality now manifest in food and drink and warmth and friendliness
A congenial welcome, a re-discovery of neighbourliness
An opening of hearts to show the milk of human kindness
So in our celebrations let love be the ever-present witness

But the spirit of advent exceeds mere hospitality
Or modern Christmas fun with tinsel and triviality
In essence it renews the desire for hope and peace and joy and love
Incarnate in that Infant come to mankind from God above

Ken Fisher