Personal Brand

It is no longer good enough to be one face in the crowd
You need something distinctive to shout out really loud
In these modern days where qualifications proliferate
Extra impetus is needed to give your CV more weight

It is also true that individuality is the cult of the day
‘Look who I am’ is the message to convey
So our unique selling points we have to grandstand
And this can be achieved with a personal brand

The use of social media helps in self-promotion
Face Book and Twitter set the wheels in motion
This takes some time and can be quite a slog
Or you can gather a following with a topical blog

Some find that YouTube can spark lots of interest
It’s visual cameos often seem to work best
But branding is not only about loud media hype
It is more than just creating a new stereotype

Your personal brand should convey to all others
That you are different from many competitive runners
In the race for that treasured new job or profession
Claim that those talents they seek are in your possession

When there are so many fish swarming the sea
From that pool of bidders why should they pick me?
The answer would seem is to make them aware
Of the power of your brand when they start to compare

And so whatever in life is your earnest endeavour
Success in employment, marriage, or whatsoever
My advice would be to polish your brand
Thus being ready for whatever life might demand

This worldly advice is not meant to seem selfish
To ‘big you up” or half-truths to embellish
But rather to encourage your own self-belief
In your personal brand which will ensure you succeed

You may have observed that the brands we all love
Have not been handed down to us from someone above
They took years to build up to a good reputation
So it’s bound to take time to gain acclamation

Ken Fisher