Mission Statement

Catchy slogan
Or something more
Let’s you know
Our inner core
Defining the why, the who, the what
Who we are and what we’re not

Mission statements
Encapsulate our brand
In lucid terms
Use nothing grand
In simple claims
Divulge our aims

Mission statements need not only be
For mega-corporations
Multi-nationals
The United Nations
Charities can also find them useful
All should ensure that they are truthful

Churches try to be ‘missional’
Concerned for justice and compassion
Reaching out to those in need
Ensuring they receive their ration
Of the world’s bounty they deserve
Willing help without reserve

And what about an MS that is personal
Declaring my purposes and my goals?
A guiding principle to follow
My words and actions to control
Emblazoned in my life’s CV
Lived manifest for all to see

Ken Fisher