S W O T

S W O T

 

No doubt you will have heard of this type of analysis
Intended to ensure no business is caught in paralysis
Strengths and Weaknesses we need to assess
Opportunities and Threats we have to address

But all this sounds like turgid ‘management speak’
Pointless obscure words concealed in mystique
To what does it amount? I hear you ask
Why waste any effort on this pointless task?

Well let’s leave the business world to its own devices
Might the SWOT analysis be for each of us decisive
Measuring our own strengths by a little introspection
Confessing our weaknesses in earnest reflection

Strengths come in a variety of guises
To realise this might provide surprises
Dormant skills and knowledge can be drawn into service
To compensate for weaknesses doing us disservice

Opportunities are the things that help us to advance
Sometimes we discover them as if by chance
But we need not just rely on luck to bring us progress
Exploiting new ideas often the hallmark of success

Finally there are threats – these can scupper our endeavour
But to negative thoughts or consternation we should not surrender
Each danger should be faced in the cool light of day
Problems thoughtfully overcome, we advance on our way

Ken Fisher

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